Rena Samuels is a New York-based sports media producer and creative director with over a decade of experience turning big ideas into unforgettable content. From the NBA bubble to the Lollapalooza stage in São Paulo, she has built a career at the intersection of sports, culture, and brand storytelling — working with Nike, Coca-Cola, Diageo, Verizon, Visa, and the NBA along the way

Rena is equally at home calling the shots on a red carpet, building a social strategy from scratch, or scaling a creator from zero to a Nike partnership. Whatever the platform, the format, or the deadline — she delivers.